Why You Should Be Writing Monthly Blogs
Do you have a properly built website and often wish you were getting more SEO and web traffic on your website? If so, a great step to increase your SEO is to start writing a monthly blog. Writing a monthly blog shows search engines that you are producing fresh new content, and the search engines reward and promote websites for the fresh content by putting your website higher in search engine results. Writing blogs has the potential to give your business so many benefits and we want to share with you some tricks and pointers on how to get started.
First, what are some of the main benefits a blog adds to a website?
Here are a few benefits that monthly blogs can offer your website:
- Drive new traffic to your website
- Convert new traffic into leads for new business
- Build credibility and an online presence in a specific industry or topic
- Increased search engine optimization (SEO)
- Promote or highlight goods and services that you offer
- Share current industry news or company news
- Boosts long-term engagement and results
These are all additional benefits that can help a website flourish. When you start writing your blog it’s important to pinpoint what your goal is when writing your blog. Is it to find new clients and produce leads, or is it to highlight a different service each month to educate your clients on what you have to offer? Whatever goals you have in mind, here at Hudson Brauntz Digital we want to help you write monthly blogs that help your business grow. Let’s dive into some common blog questions and where these benefits can arise in your blog.
How long should a blog be?
When it comes to your blog, quality over quantity is what matters most. A blog’s length is not the most important factor in writing a blog, but we recommend at least 500 words and staying under a 2,000+ word count. The most important factor in writing a blog is ensuring that your blog topic has enough quality information to serve a distinctive purpose that can engage your audience. A blog should also add insight that enhances potential leads for the business, goods, or services. Adding insight about a business can come in many forms, such as promoting a service you offer, sharing big company news like a product launch, or offering expertise on a topic.
While it’s important to not make a blog too short that there isn’t enough information to support the title, it’s also important to make sure it’s not too long either. Lengthy blogs may not be read to their entirety and can steer away a potential reader from reading the blog to its fullest.
What should a blog be about?
There’s no right or wrong answer on what to write about in a month-to-month blog. That’s the great thing about blogs, is it gives you the freedom and flexibility to write creative content and insights about your business! Hudson Brauntz Digital always recommends writing about direct services or goods that you can offer a client, but also giving advice at the same time. The goal of your blog is to write something that is going to grab clients’ interests. Sharing your industry knowledge gives you credibility and can help generate leads of potential clients that trust your expertise.
How long will my blog be optimized through the search engines?
Search engines such as Google, Bing, etc. have what we like to call “little bots” that are constantly working to find fresh content that is relevant to their user’s searches. Those bots pick newer content to put toward the top or even on the first page of their search results. The newer content you’re putting on your website, the more relevant these bots will rate your website. Blog content also can be ranked higher in search results by utilizing keywords that can be pinpointed. Your blog content boosts long-term results and engagement to your website. This very blog will cycle in active searches for the next 2-3 years! If you are writing a new blog monthly, that’s 12 blogs a year that will be active for up to 3 years each! (That’s a long time in search engines!) Plus, your blog content is usually pushed to other states and countries, not just your central location, so you can build your brand to a wider audience.
Blogs are one of the simplest ways to increase traffic to your website for a long period. We’ve been writing blogs for our clients for over 5 years and directly see the positive results that have impacted their online SEO. If you don’t consider yourself a well-rounded writer to write your blogs, or maybe you just don’t have the time to keep up with a monthly blog, we are here to help!! Hudson Brauntz Digital will pair you with one of our phenomenal content writers who will prepare your monthly blog. We will work alongside you and make sure your goals are being met in a monthly blog. Get found outline, drive more leads, and build brand visibility. Contact us today to get started.