logo creation & Brand Strategy
Hudson Brauntz makes developing your logo creation & brand strategy or going through a rebranding process an enjoyable, step-by-step process.
Developing your brand’s visuals and standards is a key component to building momentum in your business: the more you love your business’ look, the more excited you’ll be to share it with the world. Here’s how we creatively approach your project:
What are other companies like yours doing? What do you like–and dislike–about these designs?
color & font exploration
What colors and fonts best represent you or your brand? How will these selections work for your signage, website, apparel, or other branded items?
What symbol captures your business best? Is it a creative expression of your business, or a literal interpretation of your services and products?
How and where will you use your logo? We outline best practices to keep you on brand.
strategy & positioning
A successful brand strategy speaks to your brand’s differentiators and values. It’s compelling and consistent, and–if done correctly–a great brand strategy acts as a blueprint for your business. Your brand strategy increases traffic, awareness, loyalty, and revenue.
Branding goes far beyond what your consumers can see. Your brand is an experience that encompasses every detail and every touch point of the consumer purchasing cycle. In order to ignite interaction, your brand must consistently and concisely convey its core values, message, positioning, and look-and-feel.